Launched in 1946, AAA’s School’s Open – Drive Carefully awareness campaign was created as a way to help reduce child pedestrian fatalities and injuries. The campaign kicks off each fall and continues throughout the school year to remind motorists to watch out for children as they travel to and from school.
Safety Tips For Drivers
Be sure to drive carefully when school is in session
Watch for children on their way to and from school.
Obey all school zone signs, signals, and markings.
Distance to the school or bus stop: The further children have to walk, the greater the risk of mishap.
What parents can do
Walk with children many times to familiarize them with the route. This creates an opportunity to point out potential traffic hazards, as well as non-traffic situations to avoid.
Have children walk in a group. With more eyes and ears, kids can cross streets together and negotiate dangerous situations more safely. Consider establishing a “walking school bus” so children and parents can walk together to school.
Talk with kids about traffic safety and teach them when and where it’s safest to cross streets. Always use crosswalks yourself to model safe behavior for your child.
Closely examine the dangerous areas of your child’s walk, such as driveways and parking lots. Remind children to take their time and stop, look all ways, and listen before crossing the street, even when there is a well-marked crosswalk.